FW25 High Kinetics

>The North Face

OVERVIEW
For the launch of the FW25 HKe collection, we partnered with Dutch artist and designer Johannes Offerhaus to create a sculpture made of SPECTRA® fabric. Carried in and out of Jostedalsbreen National Park by foot, our small team spent three days capturing the artwork and product collection.

SCOPE
End to End Production

TEAM
Production: Mat Kestle
Creative Direction: Steep Learning Group & Jack Saunders
Brand Manager: Ben Eberhardt
Artist: Johannes Offerhaus (Zelt Studio)
Photography: Alex Webb
Motion Director: Loona Riia
Director of Photography: Pontus Norberg
Talent: Emi Matsushima, Hildur Karlsson, Dennis Ranalter
Location: Veitastrond, Norway