Canyon Marketing and Events Coordinator

 

This is Why: Mat Kestle

Marketing and Events Coordinator Applicant

 

Describe yourself.
My name is Mat. I’m originally from Vancouver, but have been lucky enough to call Salt Lake City home for the last 20 years. I enjoy spending my time outside seeking adventure with friends, shooting photos, and drinking hoppy IPAs. I’m optimistic and energetic while also being solution-oriented, level-headed, and organized inside and out of the office.

 

Why are you a good fit for the job?
Through my past two years at Black Diamond, I’ve gained a solid marketing foundation within a diverse role. I’ve learned how to put on huge events like the Outdoor Retail show, taken old sales catalogs to new heights through imagery and storytelling, and learned how to project manage complicated projects between marketing and sales. I learned that organization, knowing how to juggle many moving parts, and rolling with the punches are keys to success in a marketing coordinator role. I’d love to bring these skills to the Marketing and Event Coordinator at Canyon Bicycles.

 

Social rider or lone wolf?
Social. My dad introduced me to mountain biking and taught me to ride on local trails such as the Wasatch Crest (below) and Shoreline (also below) in Utah. Today, my friends help me improve. Our bikes have taken us all around the continent, ranging from our own backyard in Utah, to the flow trails of Fruita, and all the way up into beautiful British Columbia. No matter where we go, we enjoy the solace of the outdoors and thrill of exploring new trails together.

Why Canyon?
When I caught wind that Canyon was launching operations in the US, my immediate reaction was, “They’re going to kill it here.” I am excited about the opportunity to work for a well established brand entering a new market. Riding the success of the Canyon brand and introducing it into the US will be no small feat, but it is also an exciting challenge. I believe that Canyon will be very successful in the US by continuing to follow the DTC business model.

The introduction of the Canyon Factory Downhill team in January is what initially got me stoked on the brand. Combining top athletes such as Troy Brosnan and Mark Wallace with a technology-driven approach to product design results in amazing equipment. From the feedback I’ve gathered on Canyon bikes, it shows. I’m excited to see what comes of the team this season and how they support the launch into the US.

I was also inspired by the This is Why campaign. By utilizing Canyon employees to tell an approachable, consumer-friendly story, while also maintaining their expertise in the industry is an excellent approach to creating trust and brand loyalty. The post-work smash is something that we are all too familiar with at my house.

 Thomas Genon at Redbull Joyride

Thomas Genon at Redbull Joyride

Why do you ride?
I ride to enjoy time with my friends, get exercise, and to explore the outdoors. Of course I love the adrenaline rush, but nothing really compares to a good sunset ride with a group of friends followed by a cold beer.
 

Describe your riding style.
Trying to chase down friends who are much faster than me. My favorite trail is Full Nelson in Squamish, which embodies my favorite type of riding. Flowy, fast, and fun. Additionally, I enjoy singletrack high up on a ridge looking out over the mountains.
 

Any last words?
I am confident that I would bring value to Canyon upon joining, and I would be stoked if you explored the rest of my website to read about the projects I am most proud of. You can also see my photography portfolio and catch a glimpse of my creative work. I look forward to hearing from you!